Is Your Content Marketing Failing?

 

Content is king. That is a phrase heard over and over again in the marketing realm. But even still, some people are unsuccessful with their content marketing efforts. Lauren Carlson of CRMSoftware.TV sat down with marketing expert Joe Chernov to get his thoughts on how companies are missing the mark with their content strategies.

Here are some do’s and don’ts based on his feedback:

Don’t

• Put a form in front of everything you create. Set your content free. Forms complicate the sharing process.
• Use excessive words. Cut back on the word count. Then cut back on that word count. Then cut the final word count in half! Twitter has shortened everyone’s attention span. Keep your writing short and sweet.

Do

• Use more photos. Since your writing should be concise, use images to help tell your story.
• Have white space. Joe Chernov said “Whitespace is some of the most valuable space on the page. Preserve it”
• Assign a name to the content. People should see an author and contact information at the bottom of the post. Personalization is an essential part of relationship building.

 

CRMSoftware.TV is a free online resource for all things CRM. The site has videos, product reviews, software demos, and more. Check out the original interview with Joe Chernov interview below:

 

[If unable to view the video above, please click here]

 

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I’d like to thank Brittany Richards, an editorial coordinator with Software Advice, for reaching out to me and submitting this post - Jennifer
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photo credit: salisasaki via photopin cc